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Benefits last for the life of your subscription.

Three men with long hair, in a composition based on portraits by Erica Joan.

Great hair care. Great hair.

The Flawless 3-Step System

Subscribe to all three for optimal performance.

Cleanse

Epic Cleanse

Moisturizing Shampoo

Epic Cleanse moisturizing shampoo
  • A thorough, hydrating cleanse
  • Helps restore natural moisture balance
  • No sulfates or parabens
See why it’s epic

Condition

Ideal Conditions

Hydrating Conditioner

Ideal Conditions hydrating conditioner
  • Restores moisture and shine
  • Smooths and detangles
  • Helps prevent breakage
Explore Ideal Conditions

Detangle & protect

Argan Oil

Hair Serum

Wood Shop argan oil hair serum
  • Hydrates with argan oil
  • Revives shine and luster
  • Tames frizz and flyaways
Liquid magic for your mane

Imagine your best hair day…over and over and over again.

Choose your hair care

We publish tips and tactics for guys with locks, interview successful professionals with flow, and celebrate men’s long manes with hair whips and high fives. Here are some of our popular posts.