STEP 1: Cleanse
Epic Cleanse
Moisturizing Shampoo
A thorough, hydrating cleanse with no sulfates or parabens.
EARLY BLACK FRIDAY ONLY
With a 25% OFF hair care subscription.
Start a shampoo, conditioner, or hair serum subscription. Get one free pack of hair ties with every subscription delivery for the lifetime of your subscription.
Paid hair care subscription required. Cancel anytime; cancellation ends the benefits.
See how it works
for LIFE
One free pack with every subscription delivery.
for LIFE
25% off your selected hair care for the lifetime of your subscription.
for LIFE
Add hair ties to any subscription delivery for only $9.
The Program:
Start any hair care subscription for shampoo, conditioner or hair serum at our absolute maximum discount of 25% off. Your discount applies for the lifetime of your subscription.
A free pack of The Black Ties will be added to your subscription. You can swap for a different free pack with any subscription delivery after your first order.
Add extra packs of hair ties to any subscription delivery for only $9 each, including new and special releases, for the lifetime of your subscription.
Benefits are yours forever, until you die or cancel your subscription.
GREAT HAIR CARE. GREAT HAIR.
Subscribe to all three for optimal performance.
STEP 1: Cleanse
Moisturizing Shampoo
A thorough, hydrating cleanse with no sulfates or parabens.
STEP 2: Condition
Hydrating Conditioner
Remarkable smoothing performance, restoring elasticity and shine.
STEP 3: Detangle & Protect
Hair Serum
Exceptional detangling, shutting down frizz & preventing hair damage.
Imagine your best hair day…over and over and over again.
VIEW SUBSCRIPTION OPTIONSSelect your products and delivery frequency in the subscription builder.
One (1) free pack of hair ties with every subscription delivery for the lifetime of your subscription.
Choose a different pack for each subscription delivery, or receive The Black Ties by default.
Shipping charges apply for each delivery (varies by zone + weight).
Your subscription benefits continue for the lifetime of your subscription.
Adjust your delivery frequency, pause, or cancel your subscription at any time.
If you’re reading this…it’s already started. First access “quiet launch” is underway. Start your hair care subscription today.
Start any new subscription for shampoo, conditioner and/or hair serum at 25% off. Your free pack of hair ties will be added to your subscription and included with every delivery for the lifetime of your subscription.
Your 25% hair care discount, free pack of hair ties with every delivery, and extra hair ties for only $9 will last for the lifetime of your subscription.
Yes. Your first subscription order will come with a free pack of The Black Ties. After that, you can swap your free pack for a different collection with any future subscription delivery.
Yes. You can cancel your subscription at any time, but you will lose your lifetime subscription benefits.
Yes. If you end up with a surplus of hair care, you can change your delivery frequency or pause your subscription.
You’ll be charged for shipping on each delivery based on your delivery location, package weight and shipping method (quoted directly from the carrier; we do not mark up shipping). Typically $6 - $10 USD for hair care packages to most US addresses.
We are placing more emphasis on a subscription-based business model.
There is no catch, just a lifetime of benefits for elite VIP customers.

Early Black Friday Only
✅ Free Hair Ties for LIFE
✅ 25% OFF hair care for LIFE
✅ $9 additional hair ties for LIFE
Select your products and delivery frequency in the subscription builder.
Early Black Friday 2026 offer valid through November 19. Benefits apply for the lifetime of your paid hair care subscription. One free pack of hair ties per subscription delivery. First delivery includes The Black Ties; swap your free pack with any future delivery. Additional $9 packs must be added to a subscription delivery. Shipping charges apply on each delivery. The ongoing hair care discount is 25%; it is not a promise of a fixed dollar price. Benefits expire if you cancel your subscription.